Senior Frontend Engineer
— Content Catalyst09/2023 – 07/2026 · London
- Lead the migration of the main product to a modern platform (Next.js App Router, React Server Components, Server Actions, MUI, AWS), delivering the majority of the frontend myself after leading design and sprint planning
- Owned the admin platform's frontend build, including complex page builders and user management systems, contributing API and DynamoDB data-layer work
- Built and designed MyCatalyst AI, the company's AI assistant product, providing conversational access to platform content for subscribers; contributed bug fixes, enhancements, and integration work to its LlamaIndex/pgvector-based RAG pipeline
- Contributed the MCP server wrapper product (interface-free, tool-based product) exposing the platform's licensed research content and core APIs as governed tools for enterprise AI assistants (Copilot, ChatGPT, Claude, Gemini), with role-based access control
- Directly contributed to the platform's C#/.NET backend service (IReports/CCM), wiring feature-toggle-gated navigation entries into the admin navigation system as part of each per-tenant feature rollout
- Built per-tenant configuration architecture (Themes, Navigation Links, multi-layer customisation) spanning 4 repositories (AWS, admin app, frontend app, and the C#/.NET backend service), including feature-toggle-gated navigation wiring in the C# codebase; adopted by 92% of active customers
- Acted as the company's de facto AI advocate, building AI-assisted workflows that became standard practice across engineering and product, verifiable by senior management references
- Built and drove company-wide adoption of a Claude Code-based frontend implementation AI workflow, codifying design-system rules into a component registry; used by all frontend developers, cutting implementation time by 4x
- Built a UX ideation AI workflow backed by a structured evaluation suite with Claude Code (test fixtures, eval cases), speeding up early-stage design exploration by 5x
- Built a cross-discipline AI knowledge context tool helping engineers and product staff understand systems outside their own area (backend-to-frontend, frontend-to-backend, product-to-implementation), using research-then-explain retrieval over internal documentation
- Organised and led 4-5 contractors on frontend projects during peak delivery periods
- Also mentored the team's permanent developers, a full-stack, backend-heavy group, on frontend conventions and architecture decisions
- Owned the company's design system end to end (Figma, design tokens, variables), establishing conventions used across the main application, AI assistant, and admin platform
- Led design, prototyping, and validation for the main product's migration to a modern platform, working closely with the product team ahead of frontend handoff
- Designed the admin platform's page builders and user management flows, and the AI content analysis tool later integrated into the main product
Frontend Developer, React & React Native
— Digieggs Ltd02/2020 – 09/2023 · UK/London & Turkey/Izmir
- Led development of Triwi, a React Native healthcare app integrating an IoT wearable for self breast exams; built most components from scratch (custom pickers, onboarding, animations, notifications) and used GraphQL for data (triwiglobal.com)
- Led development of DYO, a React Native service app connecting users with local painters and renovators (requests, quotations, messaging, reviews)
- Built Cerbos Cloud (Remix, Tailwind)
- Built the DYO e-commerce site
- Built the NT Armor company site (Next.js, Mantine UI)
- Built the NT Cera company site (Next.js, Mantine UI)
- Built a sales report dashboard for Yasar Group (DevExpress, Keycloak)
Web Developer
— Almond Spring Limited09/2019 – 02/2020 · UK/London & Turkey/Izmir
- Tow Transport, a transport mobile app: React Native developer and UI/UX designer
- Buldano: web developer and web designer, also handled analytics, SEO, and ads management
Frontend Developer
— Digieggs Ltd05/2018 – 08/2019 · UK/London & Turkey/Izmir
- Developed Logg, a personal logging app featured in the App Store's Special Featured Apps & Games section (USA, Turkey, and parts of Asia)
- Built Thermoegg, an IoT temperature/humidity monitoring app used in medical and pharmaceutical industries, as web developer
- Designed and built Cosmegg, a SaaS CRM for the cosmetics industry with thousands of daily users, as web developer
Web Developer
— Juno Paper01/2017 – 12/2017 · Turkey/Izmir
- Web developer (e-commerce), plus ads management and SEO management
Software Developer
— Madbom Creative & Digital12/2015 – 12/2016 · Turkey/Izmir
- Digital designer, UI/UX designer, and web developer for a multiplatform B2B trade hub built for Turkey's Ministry of Trade.
International Marketing and Franchise Manager
— Alfemo Ltd.03/2011 – 10/2015 · Turkey/Izmir
- Responsible for global growth, franchising, and shop rollouts across more than 20 countries.
Export Specialist
— Kristal Yaglari07/2009 – 03/2011 · Turkey/Izmir
- Export sales and operations
Web Developer, Designer
— Icon Agency12/2007 – 06/2009 · Turkey/Izmir
- Developed Flash websites and projects as a visual designer
Visual Designer
— PIA Ajans05/2006 – 12/2007 · Turkey/Izmir
- Graphic design, printing, video editing, and Flash design and animation